Building an Email Marketing List – This is Easy!
Posted under: We’ve long said that e-mail marketing (mailing lists) are one of the best ways to reach your customers. We’ll be sharing our thoughts and tips in the near future, but an article on Entrepreneur.com today caught my eye.
The article offers “5 Ways to Build a Solid Email Marketing List”. To forewarn you, 4 of the 5 are really the same thing, but it’s worth repeating… If you’re serious about e-mail marketing, always include an opt-in form on your website (in several places!).
Here’s what Entrepreneur.com says to keep in mind when creating an opt-in form:
• Generally, the less information you require to opt in, the more sign-ups you’ll receive. Most webmasters find that requiring only an email address and first name — or even just an email address — results in the highest opt-in rates.
• You’ll also get better results if you offer a bonus for providing your email address. Many merchants find that delivering a coupon code or free e-book encourages more sign-ups.
• Depending on the email marketing services provider you’ve chosen, you may be able to split test your opt-in form. If so, try designing two different versions of your form that will be displayed randomly to visitors and will help you determine the most effective approach.
”5 Ways to Build a Solid Email Marketing List” – Entreprenuer.com
One thing you need to remember:
You need to strike while the iron is hot. If you’re collecting e-mail addresses in an opt-in list, you’d better start sending e-mails to your subscribers quickly. If people don’t remember signing up, they may immediately unsubscribe or worse, mark your message as “Spam” (which may prevent your message from being delivered to others!).
Are you interested in e-mail marketing for your business? If all of this seems overwhelming, or you just don’t have enough time to manage it yourself, the Twelve Oaks Group has experts who will take the lead in everything from developing your opt-in form, to actually writing content for your newsletter or promotional e-mail. Contact us today at [email protected] or call (731) 337-4330.
Nathan
Nathan Reed is a spastic online entrepreneur. Since 1997, Nathan has developed online solutions for non-profits, small business, and local governments. Nathan is the owner and founder of the Twelve Oaks Group.
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