Where is your business? Do you know?
Posted under: When people search for your business on the Internet, what do they find?
A yellow page listing?
A “random” link from an aggregate (like Manta)?
The website of one of your competitors?
Or do they find your web page?
People Judge You Based on Your Web Presence
When searching for a vendor to do business with, potential customers make “snap” judgements about your business based on what pops up about you on Google, Yahoo, Bing or some of the other search engines that are popular today.
Does your business even show up? If not, you have a problem obviously. If a search engine’s results aren’t accurate, a customer may never make that all-important call to YOU.
Is your website up-to-date? Does it accurately reflect what your business has to offer? If your website is out of date, has an old copyright notice, or has links that don’t work, potential customers may wonder if you’re even still in business. They will definitely feel as though you don’t care about them — a potential customer who’s searching for a company to do business with .
People Judge You Based on Your Website
Imagine a customer is comparing your website to that of one of your competitors, or even worse, a “big box” store. Take a moment right now and visit one of your competitor’s websites.
How does your site compare?
Does your website look professional, or does it look like something from the late 90s?
Are the graphics professionally done, or are they clip art you grabbed from another website?
What can a business do to improve its online image?
- Fewer, but higher quality pages might be easier to manage.
- Make certain you have *text* on your page — including your business name, address, telephone number, and most definitely information about the products and services your business offers.
- Contact Twelve Oaks Group for a Free Consultation — Twelve Oaks will evaluate your current website and provide easy-to-follow recommendations, along with a proposal to re-design your current website quickly and affordably.
Nathan
Nathan Reed is a spastic online entrepreneur. Since 1997, Nathan has developed online solutions for non-profits, small business, and local governments. Nathan is the owner and founder of the Twelve Oaks Group.
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